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By Stephen Pederson

Just How Big is the Coupon Industry?






It’s bigger than you know.

Although we have all been using coupons for years, not many of us know just how big or widespread the use of coupons is. Looking at the details, you will surprised that more than 317 billion coupons were distributed in the US alone in the year 2009. In fact, just looking at online coupons alone – 50 million were redeemed in the same year.

Some interesting facts about coupons that you might not have known:

  1. 3 out of 4 people use coupons
  2. 1 out of 5 coupons are redeemed
  3. The coupon processing industry alone is worth over $100 million

Check out the infographic below for more interesting facts about coupons, the companies that offer them, and the industries that process them.

Image courtesy of

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